How to Use the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

ERNIE Bot Plugin - Qingduo Marketing Digital Avatar Installation and Usage Tutorial

By Camilla
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Explore the detailed steps for installing and using the ERNIE Bot Plugin - Qingduo Marketing Digital Avatar, an innovative tool for generating personalized digital avatar videos based on product names. Understand the installation process, usage guidelines, tip examples, and insights into its pros and cons. Follow the recommended practices to ensure a smooth experience and avoid potential limitations and consequences.

Learn about the introduction of this plugin：

ERNIE Bot Plugin - Qingduo Marketing Digital Avatar, AI Digital Avatar Video Innovation Tool

1. How to install the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

Installation Steps:

Log in to the ERNIE Bot official website.
In the conversation interface of ERNIE Bot, click "Choose Plugins" in the dialogue box, then click "Plugin Store" to enter the store.
In the Plugin Store, find the "Qingduo Marketing Digital Avatar" plugin for ERNIE Bot and click "Install."
Upon successful installation, users can see the Qingduo Marketing Digital Avatar plugin in the plugin list.

Note: Currently, only ERNIE Bot 4.0 users can install and use the Qingduo Marketing Digital Avatar plugin. Therefore, before installing this plugin, please ensure that you have activated the ERNIE Bot 4.0 membership.

2. How to use the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

Usage Steps:

In the conversation interface of ERNIE Bot, click "Choose Plugins," and you'll see the Qingduo Marketing Digital Avatar plugin in the list.
Tick Qingduo Marketing Digital Avatar to use this plugin.
Enter the product name in the dialogue box, then click "Send" or press the Enter key.
ERNIE Bot will use the Qingduo Marketing Digital Avatar plugin to generate a marketing video for the product.

Note: If the answer uses the Qingduo Marketing Digital Avatar plugin, you will see a prompt on the page saying "Used: Qingduo Marketing Digital Avatar." If there's no such prompt, it means the plugin wasn't used.

3. A few examples of prompt words for using the Qingduo Marketing Digital Avatar ERNIE Bot Plugin

"Generate a video for a MacBook laptop" (Triggers the function to generate a digital avatar playback video)
"Create a video for a 2-day-1-night tour experience package to Huangshan" (Triggers the function to generate a digital avatar playback video)

4. What are the advantages and disadvantages of the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

Advantages:

Fast generation: Using AI technology, it can quickly generate digital avatar playback videos related to the product, saving production time.
Easy to operate: Only requires entering the product name; no need to provide copywriting, as the plugin automatically generates text, language, and the final video for the user.

Disadvantages:

Limited personalization: Currently, it cannot specify digital avatar types, backgrounds, copy, etc., to generate videos.
Short video duration: Currently, it can only generate video segments lasting around 20 seconds, suitable for product marketing at the beginning or end.
Lack of emotional connection: Although AI can generate high-quality videos, digital avatars may appear less authentic and emotionally connected compared to real individuals.

5. Are there any restrictions on using the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

Limited personalization: Currently, it cannot specify digital avatar types, background music, video duration, copy, etc., to generate videos.
Currently, only ERNIE Bot VIP members (4.0 users) can use the Qingduo Marketing Digital Avatar plugin; 3.5 users cannot use it temporarily.

6. What are some tips for using the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

Optimize prompt word input: Enter specific and clear product names to make the generated marketing video more targeted.
Verify copy content and copyrights: As the video's copy is automatically generated, check for errors in the copy and potential copyright issues with the video material.
Try multiple generations: If a generated video is not satisfactory, click "Regenerate" to choose the most satisfying output result.

7. What are the consequences of improper use of the Qingduo Marketing Digital Avatar ERNIE Bot Plugin?

Misleading users: The Qingduo Marketing Digital Avatar plugin is designed to generate marketing videos. If the content is incorrect, it may mislead users, leading to incorrect decisions or negatively impacting the brand image.
Copyright infringement: If unauthorized materials are used in the generated video, it may lead to copyright infringement, resulting in legal consequences.

8. Conclusion

The Qingduo Marketing Digital Avatar plugin for Wenxin Yiyuan is a powerful and intelligent marketing tool that can rapidly generate high-quality and personalized digital avatar playback videos based on product names. This plugin can significantly improve the efficiency and quality of video production, saving time and costs. However, the functionality of this plugin is not yet fully mature, and users should avoid excessive reliance and misuse.

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